See you in 2021!

14-15 September 2021
Superstudio Maxi, Milan


Restart your business by joining the leading Italian Retail and Real
Estate business event.

Welcome to MAPIC Italy

Join to restart your business in 2021!

We are thrilled to announce that we will be able to meet you again in person in Milan for MAPIC Italy 14-15 September 2021 in a brand-new location - the Superstudio Maxi. We cannot wait to enjoy social and business interactions once again!

The retail property market has shown its resilience in these turbulent times and it is now ready to restart and respond to a new world, with new perspectives and new business models.

In 2021, MAPIC Italy will reinvent its offer to redefine urban areas attractiveness, revamp retail sites with the new occupiers’ mix, and discover new experiential concepts to create new and unique lifestyle destinations.

Key Safety Measures

We look forward to welcoming everyone to MAPIC Italy 2021.

Today, we are working with our colleagues at Reed Exhibitions, host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure MAPIC Italy has health and safety as its number one priority

MAPIC Italy offers you a totally new experience (Physical + Digital)

Watch the launch event replay on MAPIC Digital Platform

MAPIC Italy 2021 in a nutshell!

The whole italian industry (retail, food, leisure) gathered in Milan!

Key industry makers shared their vision about the flagship theme « people & places: a new chapter ».  Let’s focus on upcoming challenges & opportunities, find innovative tools to cope with new customers expectations and discover how to reshape experiential destinations. 

Discover MAPIC Digital Platform : Year long e-events Calendar !

The Platform is now open! Start to log-in!                                                                                                                                                                   

MAPIC Italy will extend your physical event experience allowing you to connect to the brand new MAPIC Digital platform, gathering the entire retail, property, food and leisure communities.

Throughout the year you will be able to connect with all MAPIC, MAPIC Italy LeisurUp and The Happetite participants (Italians and internationals), attend digital thematic events, and discover selected content created with our industry partners.

Discover the year long programme here.

Discover MAPIC Italy 2021 Participants !

60+ stands in the Exhibition area!

MAPIC Italy Full Pass

(Physical + Digital Platform) 

Register now to prepare the show!



Retailers : Register now for €350

Non-retailers : Register now for €550

Why come to MAPIC Italy 2021?

Exhibition Area

Major players from the Italian retail property industry are exhibiting. See who’s coming!


Network with our online tools, get business recommendations and attend our dedicated events  

Conference & Pitching sessions

Leading industry experts will share their insights into developing a business in Italy

Digital Platform

A new digital platform to learn & connect before, during and after the show!

At MAPIC Italy, let’s focus on Industry boosters !

The opportunity to reshape your business in Italy and find new revenue streams by building connections with the most relevant key players from the retail, food and leisure communities. They will join as visitors and as exhibitors to showcase directly in the exhibition area! 

To book a stand please contact Luigia


A new F&B exhibition area at the heart of MAPIC Italy with restaurant chains looking to make business in Italy.


A dedicated leisure programme built around industry key players looking to create vibrant experiences for places and spaces in Italy


A specific zone including the most innovative solutions to help you make your business more profitable

MAPIC Italy: The leading Retail Property event in Italy

Let’s change the rules of the Italian retail property industry! Over 2 days, retailers, shopping centre developers & owners and brokers connect to expand and develop their business in Italy. This is the unmissable "rendez-vous" for property players and in vogue retailers looking to build the perfect retail mix and to create complete lifestyle destinations in Italy.

The community gathered for the latest edition was about 2200 participants including 850 retailers from 45 countries. Watch the previous trailer to discover the show!

Are you looking to book a stand?  Contact Luigia for more information.

Flash-back: MAPIC Italy Postcard

Let’s relive the show when we still got the opportunity to meet physically. Of course, we cannot wait to enjoy social and business interactions once again in 2021! MAPIC Italy combined a series of thought-provoking conference sessions with a major exhibition dedicated to the Italian market, fast-paced presentations and a focus on the influence of digital innovations in property. Leisure was high on the agenda! Discover all the 2019 key insights and key takeaways!

Official & Content partners

Global Event Partner

Main Sponsors

Digital Talks Featuring

░ Are you a journalist?

Press registration

Press Material


When? 14-15 September 2021

New Venue: Superstudio Maxi

Please note that every measure will be taken to ensure your safety in the venue and outside. Your safety is our priority.

We cannot wait to enjoy social and business interactions once again!

Fill in the form to be the first to know about MAPIC Italy 2021 programme and special offers.