The new narrative: Selectivity, differentiation and influence strategies
Conference Programme 2026
Developing with Intent, Growing through Influence
In an age of great uncertainty, increasingly shaped by AI, technology and social media’s influence on highly connected consumers, retail development success is defined not only by scale but by selectivity, with strategies focused more on highly targeted and precise choices rather than on volume and size.
The next generation of retail destinations must align with their target audiences, connect with Gen Z and reflect local dynamics, meeting the needs of highly versatile consumers who are both choosy and flexible, value-oriented yet brand sensitive.
Influence strategies are now intrinsically embedded in the growth prospects of a retail destination.
They will speak at MAPIC Italy 2026
Discover the 2026 key topics
MAPIC ITALY 2026 will embrace these important topics to support all the market players in finding ways to create deals, do business and drive growth.
RETAIL PROPERTY ASSSETS
The retail real estate sector has played a crucial role in making cities better places to live and the new wave of mixed-use projects are putting convenience, sustainability and community at their heart, while regenerating neighbourhoods and city areas.
NETWORKING
Networking fosters an environment where meaningful relationships can be built, facilitating deals and interactions that drive growth and innovation. Engage at MAPIC ITALY 2026 with peers, share insights, and explore new business opportunities, ensuring valuable connections that can enhance strategic objectives.
NEW RETAILERS
A new generation of retailers has emerged, clear about their differentiation, value and values to appeal to an increasingly ethical consumer. With the borders between physical and digital retail, leisure and hospitality blurring, MAPIC will present the new concepts shaping the consumer experience.
INNOVATION
MAPIC ITALY is focused on innovations that help the industry better understand and serve customers. Key to this is the integration of AI, which is impacting every aspect of retail, from supply chains to the in-store experience and which is now being implemented.