14- 15 Maggio 2025
Superstudio Maxi, Via Moncucco, 35, Milano MI, 20142, Italy


The central theme of the 8th edition of MAPIC Italy will be 'Growing in a Changing World: The New Retail Market Equation'. The event's conference programme will seek to analyse strategies to address the new market variables and generate solid business growth.

Milan, 26/03/2024 - MAPIC Italy, the most important business platform dedicated to players in the commercial and retail real estate market in Italy, returns to Super Studio Maxi in Milan on 22 and 23 May. More than 2,000 delegates are expected, including over 700 retailers, restaurant chains and leisure operators.

The theme of the eighth edition of the event organised by RX France will be 'Growing in a changing world: the new retail market equation'.

In a rapidly changing world, the retail industry and the property market are facing a profound transformation, driven by changing consumer expectations and behaviour, climate change concerns and the advent of artificial intelligence. The traditional retail equation is evolving as new success factors emerge that reshape the way companies operate and interact with customers. 

"In this edition of MAPIC Italy, we will explore the key factors that are transforming the sector and becoming the new variables to be considered for sound business development: omnichannel and new consumer behaviour, the importance attributed to 'experiential' retail, the impact of artificial intelligence on traditional operating models and, last but not least, the growing importance of the social and environmental impact of retail, a factor that has now become unavoidable in determining the behaviour of all market players. - comments Francesco Pupillo, Show Director MAPIC and MAPIC Italy - We will address these issues by trying to provide industry players with the necessary elements to find solutions to the new equation proposed by the retail market and open the door to a new period of growth".

Also looking to the near future is the vision on retail and retail real estate of Roberto Zoia, President CNCC and Director of Asset, Development and Network Management at IGD SIIQ SPA:

"The retail sector is increasingly called upon to evolve in order to remain attractive: this means, first of all, going beyond the logic of the simple commercial transaction, which is now insufficient even in the short term. Instead, strategies are needed to change sales structures, making them connected with the territory, sustainable from an environmental and social point of view, with an offer capable of involving brands that invest in innovative experiences and interaction, in which artificial intelligence can also play an important role. In the 2024 edition of Mapic Italy we will discuss all these issues, which are also crucial for the world of shopping centres, identifying new trends and opportunities to be seized for development in the coming years".




MAPIC Italy will play its role as a showcase of the real estate market by guiding market players in interpreting the dynamics of a sector in full evolution.

Among the topics that will be at the centre of the debates at this edition

THE EVOLUTION OF THE COMMERCIAL REAL ESTATE MARKET, and in particular the evolution of assets for commercial use that are increasingly mixed-use and integrated into urban contexts. MAPIC Italy will provide an overview of the urban regeneration projects that are radically transforming our cities, showing the fundamental impact that retail plays in creating new communities and making cities better places to live in.


NEW RETAIL: the event will showcase the new and increasingly successful generation of brands that base their concepts on values of responsibility and sustainability to attract an increasingly ethical consumer. 


LEISURE and F&B, to be understood as the answer to the need for authentic experiences and social interactions. The programme dedicated to LEISURE and F&B will allow you to discover the latest concepts that are best integrated into commercial sites and destinations. What is the secret behind the growth of these sectors that have embraced technological development while maintaining a profound human nature?


SUSTAINABILITY: Brands, properties, developers, investors are increasingly integrating sustainability into their business growth plans. Next-generation retail is putting people and the planet first, employing innovation and technology to reduce the environmental impact of brands and properties. This focus on environmental impact is now a driver of growth and development for players who have adopted a more responsible approach to business.


INNOVATION AND ARTIFICIAL INTELLIGENCE, an absolute novelty of this MAPIC Italy 2024.

In an industry in full evolution, the integration of artificial intelligence into traditional business processes plays an increasingly fundamental role, influencing every element of the brand value chain, from product creation to the point-of-sale experience. The adoption of artificial intelligence solutions is also beginning to transform the operational processes of retail site owners and managers. MAPIC Italy will analyse some of the most recent application cases of AI solutions in the industry.


The protagonists

The exhibition spaces are already almost all fully booked, with the confirmed presence of the most important market players. Among them, BNP Paribas, Carmila, Eurocommercial Properties, IGD SIIQ, Multi, Realia, Agla, Josas, Sonae Sierra, Arcus, just to name a few. New entries include Biancoarancio, Clinic Italia (Tmg), Emplate, Generali, Maps, Satisfactory, Yogurteria.


Numerous brands have also already confirmed their presence, thanks also to the support of the partner associations: Confimprese, Federfranchising, Assofranchising. Many retailers have already confirmed their presence, including: Rituals, Lidl, Pepco, UCI, McDonald's, Pandora.

For more information visit mapic-italy.it



About RX

RX serves the development of companies, communities and individuals. We combine the power of face-to-face events with data and digital products to help our clients understand markets, source products and transact business with over 400 events in 22 countries and 43 sectors.

RX France organises leading face-to-face, digital and hybrid events in some 15 different markets. RX France's must-attend national and international flagship shows include MIPIM, MAPIC, Batimat, Pollutec, EquipHotel, SITL, IFTM Top Resa, MIPCOM, MIPTV, Paris Photo, Maison&Objet* and many more. Our events take place in France, China, Italy, Mexico and the United States.

RX's goal is to have a positive impact on society and create an inclusive working environment for all our employees.

RX is part of RELX, the world's leading provider of information and data-driven analysis and decision-making tools for businesses.


Press & Information : 

 Federica Piacenza, HEADSHOT SRL

 +39 333 71 58822  –  [email protected]

Laura Loviglio, HEADSHOT SRL

+39 345 7980743  [email protected]