Discover, Share & Network

A world-class programme of conferences to explore the Italian retail real estate industry hosted by key experts.

What are the best retail property opportunities to expand your business in Italy? Over 2 days, retailers, brokers and shopping centre developers & owners connect to expand and develop their business in Italy, learning and sharing about Italian business opportunities through conferences and interactions with industry experts.

Digital transformation : MAPIC Italy 2018 special focus!
The new omnichannel relation between customers, brands & shopping centres. Discover the latest innovations in retail shopping centres 3.0 that raise retail property value & traffic to enhance the customer experience.

2018 Key Speakers

Massimo Baggi

Marketing & Ecommerce Director


Alessia De Col

Business Dev. Lockers & PickUp Points


Armando Garosci

Reporter & Editorial Project Director


Massimo Moretti



Hervé Montaner

Director Expansion Europe


Massimo Pozzi

Real Estate Dev. & Tech. services director


Tiziana Tini

Digital Marketing & Communication Consultant


Francesco Zhou

General Manager 



Day 1 - Wednesday 23 May

09.00-10.00 | Welcome breakfast | Lunch area

12.00-13.00 | International retailers: expand your business in Italy | Conference Room - Co-Organiser: Mark Up

  • Retail market overview & key facts
  • Source the right partners & find the best strategy to penetrate the Italian market
  • Shopping mall, high street, travel retail, pop-up, ecommerce… spot the best locations & formats
  • Focus on established international brands & best experiences

13.00-14.00 | Networking lunch | Lunch area

17.00-18.30 | Data: the new collaboration between shopping malls & retailers | Conference Room- Co-Organiser: Largo Consumo 

  • Data-management, CRM & loyalty: how shopping malls successfully engage their customers?
  • How loyalty programmes increase traffic & revenues?
  • How to share client data and to manage customer knowledge?
  • From marketing platforms to in-store technologies: how to enhance the customer experience through common technologies?

18.00-20.00 | Welcome reception | Lunch area

Day 2 - Thursday 24 May

09.00-10.00 | Welcome breakfast | Lunch area

09.30-11.00 | Official CNCC Panel Session | Conference Room - Co-Organiser: Consiglio Nazionale dei Centri Commerciali

  • Part 1: State-of-the-art Retail Real Estate
  • Part 2: Shopping Centres new development models


13.00-14.00 | Networking lunch | Lunch area

20.00 | Cerimonia Retail Awards Italy | Solo su invito - Organizzatori: Retail&Food - Edifis & Consiglio Nazionale dei Centri Commerciali


Co-organisers & Partners