Discover, share & network

A world-class programme of conferences to explore the Italian retail real estate industry hosted by key experts.

What are the best retail property opportunities to expand your business in Italy? Over 2 days, retailers, shopping centre developers & owners, brokers and investors connect to expand and develop their business in Italy, learning and sharing about Italian business opportunities through conferences and interactions with industry experts.

Flagship themes

Leisure, a booster for the retail destination model

Retail convergence & innovative tech solutions

Exclusive 2019 Conference Programme

Day 1 - Wednesday 8 May

11.00-12.00 | Retail: challenges turning into opportunities
  • Part 1 - The economic, social & employment values of retail
  • Part 2 - Retail in Italy: opportunities & challenges
15.30-16.30 | Retail convergence: energising physical!
  • Why physical retailers are reinventing their business models & embracing digital to boost their O2O strategy?
  • How pure-play retailers are using physical to reinforce their online presence, increase traffic & revenues and enable new distribution models?
  • Online/offline: how to share data to improve personalised customer journeys & meet increasing expectations
  • What are the next big challenges & opportunities for property owners?

Day 2 - Thursday 9 May

10.30-12.00 | Official CNCC session - Co-organiser: Consiglio Nazionale dei Centri Commerciali
  • Part 1 - Next miles of Italian retail real estate
  • Part 2 - Shopping centres new development models
15.30-16.30 | When retail & entertainment meet: the ultimate shopping destination
  • The entertainment industry today: international overview & focus on Italy
  • How to choose the best entertainment solutions to increase traffic & revenues and transform retail centres into lifestyle destinations?
  • How to finance entertainment projects in shopping destinations? Which economic & operating models apply to leisure development?
  • Live entertainment, culture, edutainment, gamification, VR,... the right leisure mix to boost footfall & customer experience and stand out among your competitors
20.00 | Foodservice Award Italy 2019 Gala Dinner - Organised by Retail&Food - Edifis and Ristorando - by registration only

They will speak at MAPIC Italy

Andrea Aiello

Editor in Chief


Ramón Biarnés Navarro

General Manager


Roberto Bramati



Roberto Folgori



Massimiliano Freddi



Armando Garosci

Reporter & Editorial Project Director


Massimo Moretti

President / General Manager


Mario Resca



Co-organisers & partners

2018 highlights

If you had to remember 5 things from MAPIC Italy, what would it be? We have captured for you the best of the 2018 edition

Embrace the digital revolution!

Get insights about retail convergence from key experts during a dedicated panel session, attend tech solutions showcases & visit our digital lounge.

Networking events

Welcome reception, breakfasts, buffet lunches, food tastings… make the most of MAPIC Italy to network & do business in a business casual environment.