MAPIC Italy Practical Information

MAPIC Italy 2021 edition will take place in Superstudio Maxi in Milan, the 14-15 September. Global information about the Covid measures will be sent to the clients late August.

Here you will find everything you need to ensure that your time at MAPIC Italy goes smoothly. For any help please contact our customer helpdesk

Important Information :

The participants badge will be sent by email on 7 September and then on 10 September (for the latecomers) . Please ensure to print your badge before you come to the event! 

Besides , end of August all the covid19 security measures will be sent to all attendees to ensure a smooth journey at MAPIC Italy.

For those you may register from 10 to 12 September on the website, exceptionnally you will have to get your badge at the main entrance of the show. All other attendees will have to print their badge before the event.

Key Safety Measures & Access Conditions

We look forward to welcoming everyone to MAPIC Italy, where we are committed to providing you with the safest possible exhibition and conference environment.  We are working with our colleagues at RX (Reed Exhibitions), the host city authorities and specialist medical advisors to build a coherent and consistent programme of advance measures to ensure MAPIC Italy has health and safety measures as its number one priority .

Register now with peace of mind:

Regarding the covid situation exceptional conditions, in the case of a cancellation of the event please notet that Participants shall have a choice between the reimbursement in full of the participation fee already paid for the Physical Event or the carry-over in full to the future edition of the Event. Your safety is our priority.

Venue & badge collection

Venue address

Via Moncucco, 35, 20142 Milano MI, Italie at SuperstudioMaxi

Your badge

For any help please contact our customer helpdesk.

The participants badge will be sent by email on 7 September and then on 10 September (for the latecomers) . Please ensure to print your badge before you come to the event!

Opening Hours

Registration (Opening Hours)

13 September 2021

16:00 - 19:00

14 September 2021

08:00 - 19:00

15 September 2021

08:30 - 17:00

Market (Opening Hours)

14 September 2021

09:00 - 19:00
(from 08.30 for exhibitors)

15 September 2021

09:00 - 18:00
(from 08.30 for exhibitors)

Responding effectively to the risks of Covid-19 is a shared responsibility and we would ask you all to play your part in ensuring the Event remains as safe as reasonably practicable. In that respect, Reed MIDEM asks that you abide by our admissions policy set out below.

Please do not attend the Physical Event if you:

  • are showing COVID-19 symptoms including a febrile temperature of above 37.8°C; a new continuous cough; shortness of breath or difficulty breathing; and / or the loss of, or change in, sense of smell or taste in the last 7-days before the Physical Event;
  • have been tested positive for COVID-19 in the last 14-days before the Physical Event;
  • have come into close contact with a high risk or infected person within the last 14-days before the Physical Event;
  • have travelled from or through a ‘watchlist’ state or country – you could be quarantined on arrival here in France and / or on your return to your home state or country.

Please (re) consider attending the Physical Event if you are in anyway vulnerable to COVID-19 particularly in you suffer from an underlying health condition.

Visitors Refund Policy

We fully expect to hold a safe and enjoyable MAPIC Italy next September. However, in the event of cancellation of MAPIC Italy onsite, or in the event of a government travel ban (Italy or your country), your onsite registration fees will be exceptionally refunded to you at 100%* or the amount will be offered as a credit towards MAPIC Italy 2022.

*under the conditions provided in page 5 of the online registration.

On-sites services

Networking areas

Open to all, these areas were designed to encourage networking after each conference session. One of the central points to exchange, relax or discuss business after key conference and have a drink.


A resident cash bar will be opened during the show, but you can enjoy some coffee breaks offered by Reed Midem in the morning, please refer to the schedule.

Information & Technical Points

Located at the entrance of Mapic Italy, the information point will give you all good tips to finds yourself in the event.

All questions regarding your booth or any technical aspect can be solved at the technical point.

Conference room

The conference room is located inside the exhibition hall.


Free and open all day long.


Free Wi-Fi is available throughout the exhibition.