From shopping places to lifestyle destinations
The retail landscape in Italy is one of the most developed in Europe. Italy remains attractive for international retailers but also a famous lab to source new Italian retail concepts to expand abroad. What else? We now live in an age of blended consumption, where people live, shop, eat, drink, work, meet and spend time in many different places – at different times with different people. This transformation impacts on the relationship between physical space, online, customer behaviour and, crucially, the customer experience.
This year’s MAPIC Italy will give an assessment of the state of the retail property market and showcase upcoming and regeneration projects. This 5th edition will particularly focus on digital, innovation and leisure solutions to help key industry players create the best experiences to build the ultimate life place destinations.
Attend a first-class programme of conferences featuring some of the most influential Italian & international retail retail estate decision-makers.
Discover the first key speakers
Michele Molon, EVP Omnichannel & Commercial Operations, Swarovski
Effective from January 2017, in his new role in Swarovski as EVP Omnichannel & Commercial Operations and permanent member of the Management Board: he is centrally responsible for the Omnichannel accessibility of the products to Swarovski’s consumers across the 140 Countries.
The mission of the Omnichannel & Commercial Operations is to build the bridge between the Brand promise and the Consumer Experience. It is responsible for ensuring rationality and consistency in all the business decisions taken in the company, advocating the Sales and Consumer Interaction’ needs and requirements and enabling the Markets to excel in execution and win the Consumers.
Michele will share his vision about retailing in an experience era and talk about Swarovski's 'Crystal Studio' concept store project. Attend his exclusive live intereview on Wednesday 1 July - 11.00!
Lassi Tolonen, Product & Development Director, Clear Channel
Lassi Tolonen has been running Clear Channel Finland remarkable digital transformation by leading business development, contract portfolio and product offering for the past seven years. Before Clear Channel, he has been working in international media industry running business development, M&A’s, sales and offering management. By introducing new multi-media to the Finnish media industry in 1994, he is one of the pioneers in this media sector.
Lassi will give an interview about connecting shopping centres, clients & brands & personalizing the customer journey. He will also come back on the recently-announced Clear Channel & Hammerson partnership.
Attend the digital session on Wednesday 1 July - 16.15 to learn more from Lassi's expertise!
Massimiliano Freddi, Leisure Consultant, TradeLab
Massimiliano Freddi will be leading the leisure live interview during MAPIC Italy.
Massimiliano has been part of the attraction and tourism industries for 20 years. First, in charge of marketing and press for the Italian market of Disneyland Paris. Then, as the general manager of Leolandia, he led the park towards a 300% growth, allowing it to become a top European destination for kids under 10 and their families.
He is currently a Leisure Consultant for TradeLab, consulting city centers, shopping malls, existing attractions and expanding parks to support their planning and growth strategy. Since 2016, he has also been part of the coaching team for Seth Godin’s AltMBA. From 2014 he has been contributing to the International Association of Amusement Parks and Attractions (IAAPA), where he will serve as the EMEA Education Subcommittee Chairman until 2021 and is currently a member of the global Board of Directors.
Attend the leisure session that Massimiliano will moderate on Thursday 2 July - 15.30!
Review the key speakers from the last edition
Editor in Chief
Andrea Maria Allara
Head of Sales & Business Development
Gian Gherardo Aprile
General Director Italy
Head of Real Estate and construction Italy
UCI CINEMAS / ODEON GROUP
Digital Experience Lead, Digital Strategy & iX Lead
Director of Publishing Innovation
Managing Director Italy
IL QUOTIDIANO IMMOBILIARE
Director Center Management for Italy, Hungary & Austria
Head of Italy & Southern Europe Region
CUSHMAN & WAKEFIELD
FASHION MAGAZINE - EDIZIONI ECOMARKET